With Compass, we have the ability to take a targeted audience on a digital journey through premier properties.
Using dynamic, agent-guided video promoted via digital, mobile, and social channels, we can showcase the key features of your property to interested clientele wherever they are.
Interactive Video Showings
Virtual Neighborhood Walks
Selling your home will be a “virtual walk in the park” with Compass’ Virtual Neighborhood Walking Tours. Buyers andtheir families can explore new neighborhoods and experience all that the community has to offer with a 360-degree neighborhood video showcase. Imagine taking buyers on a virtual jog past the neighborhood schools, a GoPro bike tour of the adjacent streets, or even a stroll to the nearest shopping center—minus the hustle and bustle of the usual shoppers.
Dynamic Digital Listing Brochures
Pages will turn, videos will play, home features will come to life with interactive brochures that create a dynamic, immersive experience for even the most discerning of buyers. By capturing real-time engagement regarding the most desirable features of the home, I can provide you with actionable insights to attract more buyers, faster. This tool allows me to quickly find the right buyer for your home by analyzing user data and focusing on the marketing channels that are delivering the most qualified buyers.
Not your basic email! More opens lead to more closings with emails that allow me to put my best face forward using embedded video. Got mail? I can share captivating videos with my connections that will require zero clicks. The video will auto-play right inside the buyers’ inbox so they’ll never miss (or forget) their first interaction with your property. Not only will I see when they’ve started watching the video, but I’ll also know when they’ve stopped watching!
Live Postcards are the “new travel postcards”—only reimagined for the digital world. Snail mail can only take the buyer so far, with Live Postcards using the Compass CRM platform, I can showcase your property before it hits the market! With an animated open experience and a dream-like view of the most attractive features of the home, Live Postcards can surprise and delight prospective buyers at every stage of their journey to find their perfect place in the world.
With a deep understanding of the behaviors, lifestyle choices, and spending power of the right buyer for your home, we can design a geo-targeted mobile ad campaign to reach those buyers in the right place, at the right time. Now more than ever, we can geofence buyers where they’re spending most of their time—at home. Our ads will appear in the apps they’re using daily and will allow us to retarget them on their desktops or laptops. Your property ads will follow this highly-targeted audience across channels to deliver the most relevant listing content when and where they need it most.
Real-time Digital Ad Insights
The Compass Digital Ad tool allows for the quick and easy launch of optimized Facebook and Instagram ad campaigns to promote your property to a highly targeted audience. Once the listing ad campaign is live, I can provide real-time, detailed results in the form of a digital ad report.
This tool allows me to act swiftly to market and sell your home with confidence.
Live Virtual Buyer Events
From virtual cooking demos to wine-tastings and afternoon tea parties, to fireside chats and game nights, your home will be the cinematic backdrop, and I will be the sole entertainer. Viewers can join the fun online via Facebook or Instagram Live while being introduced to the home in a subtle, yet impactful way. Similar to the way one would admire a dear friend’s house during an intimate gathering, buyers will be able to get up-close-and-personal with your property while imagining the life they could live there.
Enhanced 3D Staging
We’ve partnered with America’s leading virtual staging firms to provide enhanced, 3D staging that combines superior home staging expertise and high-end design with state-of-the-art virtual staging technology. The result is an upscale and sophisticated visual experience that appeals to the most scrutinizing buyers from coast-to-coast. Each virtual staging is conceptualized, designed, and custom-built to capture the unique essence and beauty of your home.
Contact us with any questions!
The Pargh Team